I’M WEARING: OASIS DRESS – SIMILAR STYLE | NEW YORK & COMPANY JACKET | FREE PEOPLE BELT | VINCE SNEAKERS
Last week I attended the Altitude (ALT) Summit Conference in Palm Springs, CA to network, get re-inspired, and learn more about how to take advantage of all the tools that can lead my blog to further success.
It was full week of social media, self-marketing, Google analytics and tips of the trade from some of the most successful bloggers and entrepreneurs in the industry.
Needless to say I welcomed a ton of information into my head and I couldn’t be more excited to share 3 days of recaps in the next 3 days of what I’ve learned with you guys!
DAY ONE – STORY BASED ANALYTICS
We arrived at The Saguaro Hotel to a bustling lobby full of bloggers & entrepreneurs registering to get their welcome packages. For those arriving by 2pm there were two early bird classes being held for anyone interested in getting a head start on the week.
I went to the Story Based Analytics early bird class and learned how to run reports of my blog audience to see WHERE they were coming from, WHEN they were visiting my site, and WHAT behaviors make up my audience’s purchasing habits based on their location.
What I learned: Knowing your major city of your audience and where they come from can help you determine what kind of products you should link & take advantage of. Seeing that my #1 audience city is NYC (somewhat a given) but surprisingly has San Francisco listed as #2 city, I was able to dig deeper and see what kinds of families live in these cities as a market segment – most importantly, what their buying habits are.
STEPS TO RUNNING AUDIENCE REPORTS – GOOGLE ANALYTICS “AUDIENCE” DASHBOARD
Where your audience is coming from:
- Choose “US”
- Choose “Top City Referral” then look at “Cities”
When your readers visit your site:
- New Custom Report
- Add Metric (Users – Sessions)
- Add Dimension (Time, Day of Week/Hr)
What posts are the biggest hits:
- Site Content
- All Pages
What makes up my audiences’ purchasing habits – Market Segment:
- Visit this link and enter information listed below;
- Enter Zip Code For Top Cities (based on your first “where” report in Google Analytics)
- Determines the Demographics of Audience
- Helps You Configure Targeted Post Content, Purchasing Product Links.
Result: I did a market segment report of my area in NYC and determined my #1 audience type is “wealthy middle-age, family mix” followed by #2 “upscale older, no kids” and #3 “midscale, middle-age, no kids.” Given the stats, I might start targeting my product links to be geared towards higher quality while still keeping some affordable product links in the mix.
TOMORROW I’LL SHARE WHAT I LEARNED ON DAY 2: MONETIZING FACTS & FIGURES!
Linked up w/: Watch What I’m Wearing, Let It Shine, Mix It Mondays, Visible Monday, How I Winter, Inspire Me Monday, Motivational Monday, Hello Monday, Weekending, Trend Spin, Style Sessions, Let’s Be Friends, Confident Twosday, Style Swap Tuesday, Totally Terrific Tuesday, Turning Heads Tuesday, On The Edge]