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On Day 3 and the finale of ALT, I got a deeper understanding about the power of Pinterest and how to slay on Instagram – the 2 most traffic-driving social media platforms around, and the 2 that you should 100% pay attention to in this day and age of marketing your business.
What I Learned: Maximizing your time spent on strategizing these two social media platforms will definitely benefit you at the end of the day. Most website traffic comes from Pinterest and it’s a given we spend 50% of our time scrolling pins and the other 50% scrolling our Instagram newsfeed. It’s the way we’re getting our information, entertainment, and shopping ideas from – time to take COMPLETE ADVANTAGE!
THE POWER OF PINTEREST:
Currently, there are 150 million monthly active users on Pinterest and 2 billion searches/month!
70% are saving pins (re-pinning), 80% are mobile users are visiting, and 93% make planning purchases based on their Pinterest feeds.
There are 3 Mind Shifts To Up Your Strategy –
1) It’s Not About You, It’s About Your Content
Utilize pin it buttons on your site images (there’s a plugin for that) and apply for RICH PINS to get your content shared on the top of search pages more often. Only pin high quality images (mostly vertical) and be sure you have quality-written content in your captions (honesty sells) filled with SEO keywords in the description. Most importantly, pin content that taps into a planning mindset – Pinterest is for planners, the trick is to appeal to them!
2) Be A Unicorn, It’s About Your Creative Recipe
Have your content speak to the pinner and how it fits into his/her life. Pay attention to your descriptions and remember that images & descriptions work together! Be sure to deliver on your landing page, giving your reader an experience they enjoy when your site link is clicked from an image. Always be testing different ways to display your content (different font types, and locations to start maybe) – all these steps will lead you to your own creative recipe that will garner you the most repins and traffic.
3) Think Like An Advertiser, Up Your Game
Make your images BIG (roughly 600 x 900, 1580) and tap into your analytics to see what posts and types of pictures are performing best for you in order to leverage your top performing content (based on impressions.) Market your most repinned images (recycle them), publish similar content to the one’s most pinned from your site, update what images get pinned based on repins, and finally incorporate top pins into other marketing techniques (like Instagram.)
HOW TO SLAY ON INSTAGRAM:
There are 4 important pillars that should be considered when creating content that basically kills it on Instagram, thus giving you more followers, more influence etc.
1) Content Strategy
Curate your feed by making your images instantly recognizable to your brand, keeping them consistent in look & feel (using the same filters.) Instagram Live & Insta-Stories are organized by who you interact with the most, and the more targeted these are then the more engagement you will find (showing up on the Explore page.) Post consistently for rewarded engagement.
2) Acquisition Strategy
Get strategic with your hashtagging, using the max of 30 that are relevant to your brand. Target comment on accounts that are similar to yours and get more specific other than saying “nice!” Asking a question and/or giving people shoutouts in your captions generate social actions and trigger more engagement. Try the paid strategy method and sign up for loop giveaways that encourage people to follow several accounts for a chance to win a huge prize package (like a laptop or designer handbag.)
3) Building Community Strategy
Focus on building your relationship with your followers in order to reach them, your audience will value you more. Most often the conversations you have with your readers are more important than the content you’ve posted.
4) Data Informed Strategy
Have clear goals in mind when posting to your Instagram – ask yourself how it will help your business or how can this be shoppable, to start. Look at your analytic data and use it to inform content that will answer the questions you’ve asked yourself.