As a full-time blogger/influencer, my biggest priority each month is securing my financial stability. Unlike my former job and stable 9-5 hours, my monthly income is never guaranteed nor predictable. How much I make ultimately depends on how much work I can land in 30 days. Yes – talk about stressful to the absolute max.
While affiliate commission is a nice form of passive income, it doesn’t bring in the bucks I need to pay my bills (and rarely use for my social life.) Brand partnerships are what bring the bread to the table. But reaching out to a brand’s PR team asking for an opportunity isn’t simple what so ever. Pitching to a brand requires an orchestrated strategy that, when done correctly, garners a strong relationship between brand & blogger; which will then lead to ongoing profitable opportunities.
So what’s this so-called pitch strategy? Over my 6 years of blogging, I’ve had my share of crash & burn pitches. I’ll compare those to getting straight-up ghosted and probably talked about behind my back, as I’m sure most PR teams discuss the worst amongst each other (LOL.) After multiple MULTIPLE let downs, I knew I had to get smarter about how I went about pitching to a brand. And by smarter, I mean I had to get more personal.
So how do you make a pitch more personal?
TELL A STORY
Find a way to tell a personal story that connects the brand you’re pitching to into a blog post idea. A story allows the brand to see how it can organically fit into your mission behind your post idea. It positions the brand as a “solution” to a problem you’ve faced and want to share with the world.
Once I started pitching to brands with a personal story backing my reaching out to them, the responses started flying in! All of a sudden I went from hoping I could land one job to trying to find time in my calendar for all these new opportunities. I’ve never been busier nor have I felt more secure in my business EVER! It’s beyond reassuring, I’ll tell ya that.
Which is why I decided to launch a digital guide that will share the EXACT words I used when I pitched to (2) big name brands and then landed (2) HUGE paid deals. Instead of reading blog posts that suggest how to pitch, why not literally copy/paste the words that made the pitch work!?
THE BRIGHT PITCH
Your Guide to Generating Influencer Income
I’m starting out with Volume One, which includes (2) pitch templates geared towards (2) types of brands with the exact scenarios I used to make it personal and ultimately, profitable! Depending on the success of V1, I will then launch more volumes of pitch templates that are geared towards other brand categories – from fitness, to clothes & shoes, to food, to travel, & more!
This Guide Includes:
(2) EMAIL PITCH TEMPLATES
that are geared towards..
– Home / Interior Brands
– Skincare / Beauty Brands
Both templates include example scenarios to use as reference for post ideas; these are scenarios that I’ve personally used and found the most success with when pitching to brands for partnerships.
BONUS PITCH TIPS
that will heighten your response rate..
– Things to Consider Before You Click Send
Listing out the last minute steps to check over & items to include when drafting the strongest pitch.
– The Do’s & Don’ts
What will get you a response vs the mistakes that won’t
Not bad I may purchase this book soon bcuz I’m interested 🤔
Love that you’re sharing tips on how to be successful with pitching. Can’t wait to read more!
Great tips! Thanks so much for sharing 🙂
Great tips! I personally have a lot of difficulty pitching to brands, I’ve only done it once before when my blog was 1 year old and I wanted to do a giveaway. Now, I feel like I should probably start thinking about pitching to brands and get brand deals but I’m still very insecure that whoever’s gonna want to work with me will see that it was useless and that I didn’t get them any attention or sales and that really scares me. How do you know that you’re ready to start pitching to brands? How do I know that I’m “big” enough for brands to get something in return and not just waste money on me?
Thank you for sharing your knowledge… the best thing in this industry is to support one another.
Can’t wait to read all the tips & tricks.
xx, Roselyn Weaver
Absolutely the best article on brand partnerships I’ve come across. Lots of great ideas in there that people would be wise to take note of. Thanks!
Eepp I just love reading blog tips from you! I can’t wait to explore your pitch guide more.
XO Amanda || Affordable by Amanda
Very nice blog. This is such an informative post. Thanks for giving me so much to think about.