Whether you’re a blogger working full-time or managing the two-job life for the moment such as myself, it feels like time is never on your side. Deadlines press you to deliver content and strategizing your creativity can feel rushed and very overwhelmed when you’re limited hours in the day. As a blogger, this is something I needed to find a solution for – not so much to solve the issue of time but to make it work in my favor.
One thing’s for sure: Time will always be cut short, and you can’t always do it all in 24 hours. However there are ways you can organize your weekly content that allows you to feel more “ahead of the game” in terms of organization and preparation, and even frees up those days you’d usually be working. Remember your friends? Yes, you can still have a social life by following these tips to getting ahead with your weekly posts.
PHYSICALLY WRITE OUT YOUR “WEEK IN OUTFITS”
Making a list labeled Monday – Friday allows you to strategize each day of the week in terms of what outfit you’re planning to post. This also allows you to determine what look will go live each day before you edit your photos, ensuring you won’t wear two pairs of shorts in a row (ex. both Monday & Tuesday) unless you want to do so.
I personally try to wear a different piece of clothing each day of the week and when I write it all out, it makes scheduling my posts easier to do. It also helps to have a physical list to refer to when photographing outfits so I know what looks I put together immediately without spending too much time remembering and hoping I didn’t leave anything out of the look.
WITHIN WEEKLY LIST, ASSIGN DAYS FOR THINGS TO FEATURE
If you find yourself stressing to style/feature something every week from a brand you’re working with, then having a list to include your sponsored pieces helps to ensure you photograph them. It also helps to assign a specific day of the week to the item/outfit you’re expected to post so you can be certain it will be featured. With an assigned date to go live, you can email your brand contact with a day to stay tuned for if they’re expecting a post to go up within a certain week. This also allows them to prepare for such promotion as well.
Whenever a brand-sponsored product is delivered to me, I immediately write down what came in/what needs to be featured in a “TO POST” list. This also helps me stay on track with what items I still need to feature/style and allows me to cross them off the list when I’ve done so. It’s just one more organizational list that keeps me from not having to remember absolutely everything that needs to be featured on my blog.
SHOOT 5-6 LOOKS IN ONE DAY
Find an ideal day during the week/weekend to shoot a week’s worth of outfits (Monday – Friday + bonus outfit as a backup) in one day. You’ll be amazed how 2 hours of continuous outfit shooting can save you from the stress of having to photograph new content at random moments. Plus it helps to take advantage of one day with sunshine if the rest of the week appears to be terrible weather conditions and/or too busy for you to shoot.
DRAFT AND PRE-SCHEDULE POSTS
Along with photographing a week of outfits in one day, I try to edit and draft a week of posts as well. I find dedicating one full day to blogging allows for a less hectic week and flexibility with other events/social activities that can come up at random. When you edit and draft your posts in advance, you allow yourself evenings free for other priorities and give yourself peace of mind you won’t be up late the night before to have a post to live the following morning.
Many drafts can also be pre-scheduled to go live automatically, given the date and time you select for it to be published. I find this to be ultra helpful especially when I have my assigned days list to follow when drafting. The best part is knowing you can always go back and edit the post before it goes live, as well as change the time/day of the post’s pre-determined schedule if need be.