Two days before Christmas, I spent the day in NYC with my family to see the Radio City Christmas Show as well as pay a visit to one of my favorite collaborative brands, eff.Y.bee.

“eff.y.bee, an acronym for ‘follow your bliss’, is a NYC based line of jewelry founded in 2011, with a mission to inspire others to pursue what brings them happiness. Designed by Founder Alyssa Kuchta, the handmade collection is elegant-bohemian, combining natural stones and vintage elements in classic silhouettes for jewelry that encourages individuality and personal style.”  

I was fortunate enough to visit their Bryant Park location during this holiday season (spot F11 for anyone visiting) and check out the amazing displays of bliss stacks, necklaces, earrings and more!

Below is a picture of myself and founder/designer Alyssa Kuchta :]

The design of the boutique is unbelievable; a beautiful blend of nature meets bohemian. Not to mention the temperature this day was can be considered a dose of Spring fever. I think it reached 70 at one point.

Below are shots of some of the displays that had my eye bouncing all over the place. It was like being in the Chocolate Room of Willy Wonka’s factory.

Of course, I had to show off my newest additions to the arm party. With my obsession of customization and adding personal touches to jewelry, I got myself three initial charms to represent To Be Bright. Each time I look at them, I’m reminded of a very fortunate opportunity I’ve had with eff.Y.bee, as well as the happiness that this blog has provided for me. I can honestly say I’m doing what I love each and every day.

I encourage everyone to check out the eff.Y.bee site and when you use the code Tayloraib15, you’ll receive 15% off your final purchase and free shipping!