If you’re finding that shopping for someone who’s digitally obsessed close to impossible, you’re not alone. I consider myself pretty “with it” in terms of technology I can use to enhance my life. But until checking out Ulta’s selection of beauty tech, I didn’t realize until now that I could step up my game. This gold straightener – which matches the theme of my studio apartment, funny enough – finally replaced the one I’ve had for 8 years…and I didn’t notice the need of the update until now – my hair’s never performed so well with a styling tool in the recent years.

Noting that I finally made an upgrade in my beauty tech, maybe there’s someone in your life who could use one as well. Ulta’s Beauty Techie selection of styling tools and associated products are guaranteed to get you, your sister or your bestie (etc.) looking brand new, and just in time for the New Year nonetheless!